Ref.: https://www.sony.com.au/electronics/camera-lenses/sel100m28gm PRESS RELEASE Today, Sony releases the Sony FE 100mm F2.8 Macro GM OSS, the first medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilisation, and intuitive handling. “We’re on a constant mission to push the boundaries of creative possibilities for visual storytellers, and the Sony FE 100mm F2.8 Macro GM OSS is a testament to that commitment, transcending the limits of traditional macro photography,” said Jazz Sidharh, Lens and Peripheral Marketing Manager, Sony Europe B.V. “With its world-class optics, this new lens elevates not only macro, but…
Author: Klaus
Ref.: https://www.panasonic.com/uk/corporate/news/articles/panasonic-introduces-the-first-ultra-telephoto-zoom-lens-in-the-lumix-s-series-lumix-s-100-500mm-f5-7-1-o-i-s-s-r100500.html PRESS RELEASE Panasonic is pleased to introduce the new LUMIX S 100-500mm F5-7.1 O.I.S. (S-R100500) interchangeable lens based on the L-Mount system standard. As the first*1 ultra-telephoto zoom lens in the LUMIX S Series lineup to cover a focal length of up to 500mm, this lens supports lens teleconverters, enabling ultra-telephoto shooting with a combined focal length of up to 1000mm. It delivers high resolution and beautiful bokeh across the entire zoom range, enabling photographers and videographers to capture stunning images and footage in a wide variety of shooting scenarios including wildlife, motorsports, and landscapes. With an optimized lens…
Ref.: https://brightinstar.com/products/brightin-star-10mm-f5-6-pro-aps-c-fisheye-lens-wide-angle-lens-for-m43-sony-e-nikon-z-fuji-xf-canon-rf-s-mount SpecificationsOptical construction6 elements in 5 groupsNumber of aperture blades5min. focus distance0.2m (max magnification 1:?)Dimensionsφ 53 x 20mmWeight100gFilter size-Hood-Other featuresFully manualAperture ringMountsSony E, X-mount, Canon RF-S, Nikon Z, MFTRetail Price$99 USD
Introduction We’ve seen many ultra-wide lenses during the last few years, but there’s probably always room for another one. So, let’s welcome the Viltrox AF 14mm f/4 FE Air. Not all of us require high-speed – and as such, big – prime lenses, so it’s refreshing to see that Viltrox took a different route here. By limiting the max aperture to f/4, the lens is compact – amazingly so, actually. Another amazing aspect is the price tag. “Air” lenses are targeting the “normal” consumer market, and at just $199 USD / 229 EUR / 190 GBP / 289 CAD / 33,000…
Introduction It almost feels as if we are an exclusive Viltrox testing lab, given all the lenses that we have tested lately. And we aren’t even done yet for this year. This time it’s about the Viltrox AF 9mm f/2.8 E Air – an APC-format ultra-wide prime lens. That’s equivalent to about 14mm on full-format. The lens stays, of course, true to the cause of their “Air” lineup. Thus, it’s both very compact and very affordable at just $199 USD / 229 EUR / 190 GBP. The lens is available in E- (as reviewed here), Z-, and X-mount (at some…
Introduction There are many macro lenses out there, but somehow the OEMs forgot the 180mm class. Such lenses were readily available during the DSLR era. It seems that Laowa was the first one to notice this, so let’s welcome the Laowa AF 180mm f/4.5 APO Ultra macro. The AF version of the lens is available in E-, Z-, and Canon EF mounts. L- and Canon RF are only supported with fully manual versions. Now, you may have immediately noticed “Canon EF” in this list, so yes, this is a dual DSLR/mirrorless lens. This may not be ideal in terms of…
So while we are at reviewing 135mm lenses, let’s not forget about this one – the Canon RF 135mm f/1.8 L IS USM. It is also interesting because it’s the only lens in its class featuring an image stabilizer. As such, it deserves to be a little more expensive than other lenses. In the US, it’s still “comparatively affordable” at around $2100 USD (probably not tariff-adjusted yet), whereas in other markets it’s bizarrely expensive. In Australia, it is almost 50% more expensive than the Sony FE 135mm f/1.8 GM. Anyway … Coming back to the lens itself, the build quality…
Ref.: https://explore.omsystem.com/au/en/m-zuiko-ed-50-200mm-f2-8-is-pro SpecificationsOptical construction 21 elements in 13 groups (1x EDA, 2x Super ED, 1x ED, 2x HR, 3x E-HR)Number of aperture blades9 (rounded)min. focus distance0.78m (max magnification 0.25x)Dimensionsφ 91.4 × 225.8mmWeight1075g (1250g w/ tripod collar)Filter sizeφ77mmHoodbarrel-shapedOther featuresImage Stabilization (7 f-stop)IP53 Weather Sealingpreset focus functionTripod Collar compatible with Arca-Swiss clamps4 customizable L-Fn buttonsFocus limiterCompatible w/ converterMountsMicro-Four-ThirdsRetail Price3499€, £2999, $3699 USD, $5199 AUD
Ref.: https://www.tamron.com/global/consumer/news/detail/a075_20250909.html PRESS RELEASE September 9, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, TAMRON celebrates its 75th anniversary with this new cutting-edge…
Ref.: https://canon.com.au/camera-lenses/rf-85mm-f1-4l-vcm PRESS RELEASE Sydney, AUSTRALIA – 9 September 2025: Canon Australia today announces the RF 85MM F1.4L VCM, a professional portrait lens that extends the Hybrid RF prime range, delivering greater reach and versatility for creative photography and filmmaking. Uncompromising optical quality and a flattering 85mm focal length that gently compresses facial features make the RF 85MM F1.4L VCM ideal for portraiture. Its ultra-wide f/1.4 maximum aperture ensures striking separation of the subject and background, while ultra-low dispersion (UD) and aspheric lens elements, combined with Super Spectra and Air Sphere coatings, achieve remarkable sharpness exactly where it matters. Photographers…