PRESS RELEASE
Classic and Compact: Thypoch Eureka 28mm f/2.8 ASPH. Available Now
After announcing the pre-order of the Eureka 28mm f/2.8 ASPH in November 2025, Thypoch today officially released this high-performance pancake lens , the latest addition to its vintage line of compact lenses. Following the success of the series’ inaugural 50mm lens, the new 28mm model maintains the signature blend of classic aesthetic appeal and cutting-edge optical engineering, offering photographers a wider option.
Inspired by the iconic British legend – the Dallmeyer 35mm f/3.5 Anastigmat mounted on the Ilford Advocate camera, the Eureka 28mm f/2.8 ASPH. embodies a heritage design re-imagined for today. The creation of this lens was born from the Thypoch team’s passion for shooting reversal film during long-distance travels, using compact 28mm lenses. Dissatisfied with the market’s lack of options that were truly small, elegant, and exhibited minimal vignetting—a critical flaw for reversal film, where dark corners significantly impact viewing pleasure, unlike digitally adjustable files—they decided to develop their own.
Thypoch’s optical designers iterated through three distinct versions before arriving at the optimal result seen today, achieving outstanding resolution, minimal vignetting, and low distortion—all within an exceptionally compact form to meet the demands of fine reversal film. The brass body offers a durable build and a warm, vintage feel, while the solid mechanical design ensures dependable performance. Weighing just 137g with a 19.5mm height, the lens is incredibly compact and easy to carry.
With one aspherical element and three high-refractive-index (HRI) elements, paired with modern multi-layer nano coatings, the lens delivers excellent sharpness from center to edge while effectively controlling aberrations and flare. Images are crisp and detailed in focus, with smooth, natural out-of-focus areas. The 8-blade aperture creates distinctive starbursts under point light sources, adding a subtle artistic touch.
To match this optical excellence, countless hours were dedicated to refining the fine white paint finish and perfecting the surface texture of the black version. The Pearl White version has a subtle, soft sheen that feels gentle and warm in the light, while the Matte Black is smooth, durable, and exudes a calm, elegant presence, making the Eureka 28mm a precision instrument for the artist, and a work of art in itself.
Besides the M mount version, Thypoch specially releases an X mount version and an M-X adapter to maintain the aesthetic consistency between the camera body and the lens based on the refined, vintage appearance of Eureka and the design of Fujifilm cameras. Even when adapted, its compact size remains lightweight and balanced, making it an ideal choice for those who appreciate classic aesthetics without compromising modern optical quality.
Key features：
- All brass body with extremely compact size weighing just 137g with a 19.5~21.9 mm height （M & X Mount Available）
- Classic appearance design in the 1950s
- Epoch Coating M. for modern and clean image style
- 7 elements in 4 groups
- Featuring 1 aspherical element and three high-refractive-index (HRI) elements for outstanding sharpness from center to edge
- Well-controlled aberration and flare
- Dual tones for distinct moods: Pearl White and Matte Black, perfectly matching different camera bodies
- The 28mm focal length and 0.4m close focus for natural expression
Pricing and Availability:
Available at Thypoch official store and authorized dealers.
3 options available:
- Eureka 28mm M mount (Pearl White/Matte Black), MSRP: $459.00
- Eureka 28mm X mount (Pearl White/Matte Black), MSRP: $459.00
- Eureka 28mm mount (Pearl White/Matte Black) + M-X adapter (Silver/Black), MSRP: $479.00
Immediate shipment after order.
Where to buy:
Thypoch official store: https://dzolink.com/Eureka28-Store
Authorized dealers: https://thypoch.com/en/dealer
For more details on product contents, warranty policies, and other information, please visit Thypoch official website or write to [email protected].